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Welcome to The St. Louis Newsletter!

In today’s edition:

• St. Louis public company to acquire Navy supplier in $550M deal.

• Upcoming David Cook concert

• A deep-dive into the life of Grant's Farm

• And more…

Quote of the Week

“Go as far as you can see; when you get there, you’ll be able to see further.”

—Thomas Carlyle

Sponsored

Yes, this platform’s 77% return is an outlier – but the rest may surprise you

The news is true: Masterworks’ 15th sale just weeks ago returned an impressive 77% to investors. While such a high return is an outlier for the blue-chip art investing platform, you might be wondering what their prior sales delivered. Glad you asked… 

Every one of their sales has returned a profit to investors, with 12 of them delivering double-digit returns, and 1 delivering triple-digit annualized returns. 

In full, Masterworks has over 300 paintings and their 16 exits have delivered: 32%, 39.3%, 36.2%, 27.3%, 9.2%, 33.1%, 21.5%, 17.8%, 13.9%, 35%, 10.4%, 325.5%, 4.1%, 17.6%, 77.3%, and 13.4% net annualized returns. 

Every sale but one outperformed the stock market in the period from when it was offered to when it was sold. 

With performance like that, offerings on the platform can sell out in minutes. However, Local News Newsletter readers can skip the waitlist to join with this exclusive link.

Trivia

Here is your trivia question of the week. The answer will be shown in next week’s newsletter. Which do you think it is? No cheating!

In St. Louis, which educational institution is noted for its significant contributions to medical research, consistently ranked among the top medical schools in the United States?

A) Saint Louis University School of Medicine

B) Washington University School of Medicine

C) University of Missouri–St. Louis College of Nursing

D) Harris-Stowe State University

Answer to Last Week's Trivia:

The iconic St. Louis food item, known for its thin crust and unique blend of cheeses, that originated in the city and has become a local favorite, is B) St. Louis-style Pizza.

News

💼 Business

Manufacturer hires longtime Bayer exec as next COO. (Link)

St. Louis public company to acquire Navy supplier in $550M deal. (Link)

🏒 Sports

MLB trade deadline report: With 3 weeks to go, buyers’ needs coming into greater focus. (Link)

Why the defending champion Rangers could be deadline sellers; plus more MLB notes. (Link)

🏦 Finance

2 retail rivals to merge in $2.65B deal. (Link)

Upcoming Events

Here are some events that are happening in our city this week. There is a good mix between sports, entertainment, conferences, concerts, and more.

Sports

⚾ Chicago Cubs at St. Louis Cardinals
Busch Stadium, St. Louis
Friday, Jul. 12th and Saturday, Jul. 13th | (More info)

⚽ Vancouver Whitecaps FC at St. Louis CITY SC
CITYPARK, St. Louis
Saturday, Jul. 13th | (More info)

Music & Concerts

🎭 Demetri Martin
River City Casino & Hotel, St Louis
Friday, Jul. 12th | (More info)

🎵 David Cook
City Winery St. Louis, St Louis
Sunday, Jul. 14th | (More info)

Family

🏌️ Summer Academy 2024 at Topgolf St. Louis - Midtown
3201 Chouteau Avenue, St. Louis
Starting Monday, Jul. 15th | (More info)

Image of the Week

Every week, I have a habit of making some AI art about our city.

This week, I typed in “Metropolis of St. Louis with a massive central AI-controlled hub” and this is what I got.

Let me know what ideas you have for this. I really enjoy making these types of photos.

St. Louis Historical Events

Veiled Prophet Ball Established (1878) - A controversial social event that has evolved over time.

The Veiled Prophet Ball, established in 1878, is a longstanding social event rooted in the history of St. Louis, Missouri. Originally designed to reinforce the social hierarchy and celebrate the wealth and power of the city’s elite, the event quickly became emblematic of the social and economic disparities of the time. The ball featured elaborate parades, pageants, and the crowning of the Queen of Love and Beauty, selected by an anonymous Veiled Prophet - a key figure whose identity was a closely guarded secret, typically someone from the upper echelons of St. Louis society. This exclusive event was not just a lavish affair but also a display of authority and affluence, underpinned by a narrative of maintaining social order and boosting civic pride.

Over the years, the Veiled Prophet Ball attracted significant controversy, primarily because of its exclusivity, secretive nature, and the racial and socio-economic discrimination inherent in its practices. Criticism intensified due to the event's origins and connections to the power structures that perpetuated inequality. The symbolism of the Veiled Prophet, with its early representations evoking imagery of racial superiority and control, drew parallels with other oppressive societies. Furthermore, the exclusion of minorities and the working class from the celebrations highlighted the systemic barriers entrenched within St. Louis society. Protests and public outcry over the years underscored these criticisms, leading to calls for change and inclusivity.

In response to mounting pressure and evolving social attitudes, the Veiled Prophet Organization has made attempts to rebrand and update the event, striving to shed its controversial aspects and present a more inclusive image. The organization now highlights its philanthropic efforts, community service, and scholarship programs aimed at benefiting the broader St. Louis area. Despite these changes, the Veiled Prophet Ball's legacy continues to be a subject of debate, reflecting the broader struggles of American society to reconcile with its past. The event, while transformed in many ways from its origins, remains a complex emblem of St. Louis's cultural and historical landscape, encapsulating the challenges of addressing historical inequities while moving toward a more inclusive future.

Famous People From St. Louis

Grant's Farm - (1852-1903):

Grant's Farm, located in St. Louis, Missouri, is deeply woven into the fabric of American brewing history and the legacy of the Busch family, founders of the Anheuser-Busch Brewery. In 1852, Adolphus Busch, a determined immigrant from Germany, co-founded what would become one of the largest and most influential breweries in the United States. The acquisition of Grant's Farm in 1903 by the Busch family marked the beginning of its journey as a symbol of their brewing empire and a pivotal element in the development of St. Louis.

The Ulysses S. Grant Connection (1850s)

Before becoming the private residence of the Busch family, the land that is now Grant's Farm had notable historical significance. In the 1850s, it was owned by Ulysses S. Grant, the 18th President of the United States. Grant worked the land as a farm, and it was part of what was known as Grant's Cabin, where he purportedly wrote parts of his famous memoirs. This connection adds a layer of national historical importance to the estate.

Expansion and Innovation in Brewing (1903-1920)

Under the leadership of Adolphus Busch and his successors, Anheuser-Busch experienced unprecedented growth and innovation. The early 20th century saw the brewery pioneering pasteurization of beer for longer shelf life and the use of refrigerated rail cars for wider distribution. These innovations not only propelled the company forward but also shaped the brewing industry at large. Grant's Farm became a private retreat for the Busch family amidst this period of expansion, a place where they could escape the burgeoning industrial landscape.

Prohibition and Preservation (1920-1933)

The Prohibition era presented a formidable challenge to the brewery and the Busch family. Anheuser-Busch survived these difficult times by diversifying its products to include non-alcoholic beverages and yeast for baking. During this period, Grant's Farm served as a sanctuary where the family could hold onto their brewing heritage while navigating the uncertainties of Prohibition.

Post-Prohibition Era and Modernization (1933-1950)

With the repeal of Prohibition in 1933, Anheuser-Busch and the American brewing industry experienced a renaissance. The company quickly reestablished itself as a leader in the beer market through modernization efforts and aggressive marketing strategies. Meanwhile, Grant's Farm underwent significant developments, reflecting the family's prosperity and the company's resurgence.

Opening to the Public (1954)

In 1954, in a move that underscored the Busch family's commitment to community engagement and conservation, Grant's Farm was opened to the public. The farm became not just a symbol of the Busch family's success but also a tangible connection between Anheuser-Busch and the people of St. Louis and beyond. The opening featured wildlife conservation areas, the historic cabin of Ulysses S. Grant, and various family-friendly attractions.

Conservation Efforts and Educational Outreach (1954-Present)

Since its public opening, Grant's Farm has played a significant role in wildlife conservation, education, and public outreach. The estate houses a variety of animal species and offers educational programs that promote conservation awareness among visitors. These efforts have cemented Grant's Farm's reputation as a place where families can learn about and connect with nature.

St. Louis and the Legacy of the Busch Family (1852-Present)

Grant's Farm and the Anheuser-Busch Brewery have contributed significantly to the cultural and economic development of St. Louis. The Busch family's philanthropic efforts and commitment to the community have left an indelible mark on the city. St. Louis is not just the birthplace of their brewing empire but also a community they have helped shape and support through various endeavors.

Transition to the Future (21st Century)

The 21st century has seen Grant's Farm continue to evolve while staying true to its heritage. The property remains a beloved destination for both locals and tourists, offering a blend of historical legacy, conservation efforts, and family entertainment. The future of Grant's Farm lies in its ability to adapt to changing times while preserving the rich legacy of the Busch family and their brewing dynasty.

Legacy of Grant's Farm and the Busch Family

The story of Grant's Farm is intertwined with the narrative of American enterprise, innovation, and family tradition. As the ancestral home of the Busch family, it symbolizes the achievements of one of America's most iconic brewing families and their lasting impact on the nation's cultural landscape.

Key Achievements of Grant's Farm and the Busch Family:

• Acquisition and development of Grant's Farm as a symbol of the Busch family's success and heritage.

• Survival of Anheuser-Busch through the Prohibition era, showcasing resilience and innovation.

• Opening of Grant's Farm to the public in 1954, reflecting a commitment to conservation, education, and community engagement.

• Significant contributions to the cultural and economic development of St. Louis.

• Ongoing conservation efforts and public outreach programs that highlight the family's dedication to wildlife and environmental education.

Grant's Farm has played a pivotal role in the history of St. Louis and the American brewing industry, reflecting the resilience, innovation, and community spirit of the Busch family. Its transformation from a private family retreat to a public haven for conservation and education illustrates the family's commitment to giving back to the community and preserving their legacy for future generations.

Connect With Me

If you want to connect, reply to this email and let me know what you think.

I would love to hear from you. Don’t be shy.

-Matthew Larsen

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